George has been negotiating contracts and representing professional athletes since 1990. He became a certified player agent that year, after working as an on field instructor with the New York Yankees at the Major League level. George graduated from Tufts University in 1987, earning a Bachelor of Arts degree while majoring in Economics. After graduating, George was hired by PaineWebber Inc. (now UBS Financial Services), one of the largest investment firms in the world, where he studied and earned multiple investment and insurance licenses. George has gained certification with both the National Hockey League Players Association and the Major League Baseball Players Association.

George has become one of the most recognized and accomplished agents in the industry. He has successfully represented players within all aspects of the Collective Bargaining Agreement. George has spoken at many conferences and has written columns on various topics covering amateur and professional hockey.

George resides in Pound Ridge, New York, with his wife, Jill, and three children.